Anchor text is the visible and clickable piece of text in a link. Getting your anchor texts right increases the chance of someone clicking on your link. It also provides context for search engines. This SEO basics article shows you the importance of anchor text.
If you regularly update your articles, you show both your readers and the search engines that your site is alive and your information up to date. But what do you do with the publish date on updated articles? This week's Ask Yoast has the answer to that question!