Online SEO training by Yoast

We believe SEO should be for everyone. That’s why we develop plugins for WordPress and write free articles on SEO, UX, e-commerce and much more. And we share our knowledge in online SEO courses.

Most popular SEO training Essential SEO courses More technical SEO courses Promo
Yoast SEO for WordPress training icon

Yoast SEO for WordPress training

What will you learn?Everything you need to know about the Yoast SEO plugin. Including some hidden features that only our developers know about. Of course you’ll learn tons about SEO in general as well. So it’s no wonder that this is our most popular SEO training: 1,844 people have access to this SEO course. This training is for you because:
  • You use the Yoast SEO for WordPress plugin yourself or you install it for clients – Premium or free, doesn’t matter!
  • You want to get the maximum out of the plugin, including some hidden features
  • You want to ace the SEO on your own website
How much time will you need?On average, people spend 16 to 20 hours on the Yoast SEO for WordPress plugin training. The training includes:
  • 180 mins of video
  • 43 quizzes
  • Hidden plugin features revealed
Get Yoast SEO training Now$99 for course, certificate and badge
Or read more about this training first
Basic SEO training icon

Basic SEO training

What will you learn? You want to be found by customers but you don’t know where to start? We do: right here! The Basic SEO Training covers every fundamental aspect of search engine optimization:
  • Keyword research
  • Content writing
  • Usability
  • Technical SEO
After this training, you can make your site rank yourself. This training is for you because:
  • You want to be able to take care of your own SEO
  • You maintain sites, blogs or online shops for clients or you have your own
  • You have a technical background or you don’t – doesn’t matter!
  • You use WordPress or another CMS
How much time will you need?On average, people spend 6 to 8 hours on the Basic SEO training. This includes:
  • 120 mins of video
  • 11 quizzes
  • 12 PDF files to dig deeper (estimated reading time: 120 mins)
  • The ebook ‘Content SEO’ (value: 19 dollars)
  • The ebook ‘SEO for WordPress’ (value: 25 dollars)
Get Basic SEO training Now$199 for course, certificate and badge
Or read more about this training first
SEO copywriting training icon

SEO copywriting training

What will you learn?Yes, Google’s algorithm has evolved zillions of times but fundamentally, the focus has never changed. It is still on words. And you know what? Even in this visual age, people still need words to be convinced.

So never make the mistake to neglect your copy, because you will always pay for it. Find out how to write attractive copy for both visitors and search engines.

This training is for you because:
  • You know good copy is essential and you would like to improve yours
  • You write for your clients’ sites, blogs or online shops or you write for yourself
  • You want to know everything about keyword research
  • You use WordPress or another CMS
How much time will you need?
  • 120 mins of video
  • 11 quizzes
  • 11 PDF files to dig deeper (estimated reading time: 90 mins)
  • 3 assignments, incl. personal feedback by a Yoast team member on 2 of them
  • The ebook ‘SEO for WordPress’ (value: 25 dollars)
Get SEO copywriting training Now$199 for course, certificate and badge
Or read more about this training first
Technical SEO 1 training icon

Technical SEO 1 training

What will you learn?Google uses web crawlers to discover and index webpages. Certain technical issues on your website can prevent Google from doing this, so you’ll never show up in the search results. Or not as high as you deserve.

With this technical SEO training, you make sure this doesn’t happen:
  • Find out how Google works
  • How to detect and solve technical issues
  • How to improve site speed
  • And much more
This training is for you because:
  • You would like to dig deeper into the technical aspects of SEO
  • You maintain sites, blogs or online shops for clients or you have your own
  • You have a technical background or you don’t – doesn’t matter!
  • You use WordPress or another CMS
How much time will you need?On average, people spend 12 to 16 hours on the Technical SEO 1 training. This includes:
  • 90 mins of video
  • 11 quizzes
  • 14 PDF files to dig deeper
Get Technical SEO 1 training Now$199 for course, certificate and badge
Or read more about this training first
Structured data training icon

Structured data training

What will you learn?Sometimes, Google shows more information than just the page title and a description.

These ‘rich snippets’ can be anything from ratings and reviews to price ranges and events. They don’t show up by accident, you have to add structured data to your site.

Find out how to do just that, and make your site stand out from the crowd.

This training is for you because:
  • You want to get more clicks on your page in the search results
  • You maintain sites, blogs or online shops for clients or you have your own
  • You have a technical background or you don’t – doesn’t matter!
  • You use WordPress or another CMS
How much time will you need?On average, people spend 8 hours on the Structured data training. This includes:
  • Over 75 minutes of video
  • 7 quizzes
  • 7 PDF files to dig deeper (estimated reading time: 70 mins)
Get Structured data training Now$149 for course, certificate and badge
Or read more about this training first
Site structure training icon

Site structure training

What will you learn?A clear site structure is essential if you want to rank higher in Google. Especially if you have a lot of content or if your website is getting complex.

Find out how to create an ideal structure for your site or how to improve on your current structure. So both Google and your visitors can find their way, now and as your website grows.

This training is for you because:
  • You realize that a decent site structure is crucial for ranking in Google
  • You maintain sites, blogs or online shops for clients or you have your own
  • You have a technical background or you don’t – doesn’t matter!
  • You use WordPress or another CMS
How much time will you need?On average, people spend 5 hours on the Site structure training. This includes:
  • 60 mins of video
  • 6 quizzes
  • 7 PDF files to dig deeper (estimated reading time: 30 mins)
Get Site structure training Now$99 for course, certificate and badge
Or read more about this training first

All-in-one SEO training bundle

Save $245 and take your SEO to the next level

The All-in-one SEO training bundle includes all 6 of our SEO courses to make the Google algorithm love your website. Get your bundle now for only $699 and save $245.

To be clear, with the All-in-one SEO training bundle you get all of this:
  • Yoast SEO for WordPress plugin training
  • Basic SEO training
  • SEO copywriting training (incl. keyword research)
  • Technical SEO 1 training
  • Structured data training
  • Site structure training
Get All-in-one training bundle NowJust $699 for courses, certificates and badges
Or read more about this bundle first

Content SEO training bundle

Write great content and organize your site well! Save $49

Find out how to write appealing copy and how to organize it well. Get your bundle now for only $249 and save $49.

This bundle includes our 2 top content-related courses:
  • SEO copywriting training Find out how to do keyword research. Learn how to write awesome texts that both your readers and Google will enjoy.
  • Site structure training Learn what makes a good site structure. Find out how it can make your site show up high in the search results - and help your visitors find their way.
Get Content SEO training bundle NowJust $249 for courses, certificates and badges
Or read more about this bundle first

Your own SEO training

Would you like a custom SEO training for your team? Tell us what you’re looking for by email to sales@yoast.com and we’ll get back to you.